Rolando Ruiz, Mega 101 DJ, gives insight into radio industry
Who– Rolando Ruiz
Station– Mega 101
Position– Radio DJ
IA: Where did you go to college?
RR: I actually went to school in Monterrey, Mexico and got a bachelor’s degree in graphic design and advertising.
IA: How did you realize that the communications field was something you were interested in?
RR: Well, I was thirteen years old when I was recording my voice on a recorder – a cassette tape back in the days. I used to put a song on queue in one cassette player. I remember the song, it was Bryan Adams I think. I would put another cassette tape on a recorder, and I would record myself presenting the song. I was 19 is when I started working on air.
IA: How did you transition into the American communications field from Mexico?
RR: I was a radio DJ in Monterrey for ten years already. When I came here, I was working at Telemundo, and when I was looking for another job Beto, the DJ who works in the morning here at Mega, told me that he used to hear my show in Monterrey. So, he was the one who referred me to Mega, and now I am here.
IA: What advice would you give a student who wants to pursue radio?
RR: You have to be persistent, but you also have to have talent. If you don’t, you have to realize it and be honest with yourself. If you don’t have it, then it is hard to just develop it out of the blue. If you do have the talent, you can develop a career in media, but you have to be brutally honest with yourself. How do you know? Well, record yourself and send out some demo tapes to people. If you get hired, then somebody thinks that you do have the talent. If you don’t get hired in a certain amount of time, you should probably try doing something else. This is brutal, but that is the way it is.
IA: What is your favorite part about your job?
RR: I don’t have a favorite part. I hate it. (laughs) Just kidding! I don’t know. I just love radio, I always have. I just enjoy it. I feel like a fish in the water and just love it. There isn’t just one thing that feeds me or motivates me. I don’t know, I can’t answer that question.
IA: How true would you say the quote “it’s who you know, not what you know” is?
RR: Well, that would contradict what I said about talent and all of that. But, you know what, this is also very true. It is very hard sometimes to get into media if you don’t know anybody. Even if you have talent. I mean, it is possible to do it if you have a lot of talent. People are looking for new talent all of the time. It’s like any field of work though. If you know somebody, it makes it easier to get the job.