Pollo Campero debuts new look in Houston, claims classic taste
Pollo Campero, the Guatemalan-based chicken restaurant chain, has revitalized their look to appeal to U.S. customers, and Houstonians are the first to get a taste with the opening of a new restaurant in Webster.
The Venture’s Rebeca Trejo talks with Pollo Campero’s Marketing VP Lisken Kastalanych about their new expansion efforts.
Q: Why did Pollo Campero decide on completely changing the look and menu of the company in the U.S.?
A: “Talking to customers, we really received the feedback from them; the customers changed the look through a desire for more Latin flavor. We also wanted to create a nicer environment, so that’s why we chose to place patio chairs and tables outside. And we added new items to the menu. We wanted to keep up with the U.S. pace—while still maintaining 100% authenticity.”
Q: The last time Pollo Campero opened restaurants in the U.S., many customers complained the chicken’s taste wasn’t the same—has the menu changed from the traditional Central American menu?
A: “The taste is exactly the same. We had a panel of experts that audited the chicken. People might remember it differently, but we have a unique blend of spices built on flavors. We’ve added a fresh salsa bar, tamarindo, tacos, and empanadas as side dishes.”
Q: What makes Pollo Campero different from numerous other fast-food chicken restaurants like KFC and Chick-fil-A?
A: “Our fried chicken is lightly breaded and not battered. The sides make up the difference. It’s the variety of what you can pair your chicken with.”
Q: Why did you choose Houston as the first U.S. city to introduce Pollo Campero’s new look to?
A: “Houston fit all the criteria we were looking for as a consumer base. It’s a place of Hispanic influence. Our flavors will be very well received.”
Pollo Campero is now open on 702 W Bay Area Blvd Webster, TX 77598.