Latinos in Social Media continues national expansion, opens Houston chapter
Latinos In Social Media (LATISM), the largest organization of social media professionals of Hispanic origin, is proud to announce the inauguration of the new LATISM Houston Chapter in the Greater Houston region.
The new local chapter will be dedicated to helping local Hispanics through the power of social media and support LATISM National’s initiatives nationwide by creating opportunities to network and learn at the local level.
This inauguration comes on the heels of LATISM’s recent announcement that the National LATISM Conference will be held in the City of Houston in October 2012.
“We are proud to welcome Houston into the LATISM national network, and are very excited to host our national conference in Houston this year… in Texas for the very first time,” says Ana Roca-Castro, Founder and Chair for LATISM. “Our local chapters are aligned 100% with LATISM’s core mission, of advancing and promoting the advancement of Latinos through collaboration, education and the sharing of ideas and knowledge with their local communities.”
A nonprofit organization, the LATISM Houston Chapter will host its first FREE Social Media Tweet-Up on Thursday, March 1, 2012.
This Social Media Mixer and Panel Discussion will focus on the power of social media to connect and empower individuals, brands and organizations, and will feature local high profile Latinos successfully engaged in social media. Speakers include Joey Guerra, pop music critic for the Houston Chronicle; Vanessa Astros, vice president and brand ambassador for the global communications firm, Fleishman-Hillard; and Sara Patterson, nationally recognized founder and editor of the mom blog, MommaFindings.com.
“With Harris County now being overwhelmingly Hispanic and our demographic as Latinos being among the most active in social media, it only made sense to introduce a new LATISM Chapter to the local region. Houston is such a diverse and dynamic city, but until now we did not have a place to unite our efforts online. The LATISM Houston Chapter is just that,” says Juan Alanis, Director of the LATISM Houston Chapter. “Latinos In Social Media is not about the organization. It is about our members and bringing to light the best our great city has to offer.”
With the addition of Houston, LATISM reaches a total of 13 local chapters, and is one step closer to its goal of establishing a local presence in all major Latino Designated Market Areas across the country.
Other cities with local LATISM Chapters include New York, Chicago, Philadelphia, Washington, D.C., Los Angeles, Central Florida, Phoenix, Charlotte, Bay Area in California, San Antonio and Dallas.