Ford supports Latino students in media at mega networking event
Ford Motor Company Fund and Community Services joined multiple non-profit organizations under HoUSton Latinos United to present a $5,000 check to the Houston Association of Hispanic Media Professionals for their scholarship fund.
Each year HAHMP awards scholarships to college students pursuing media careers. At HAHMP’s 2012 gala, in addition to 10 scholarships, the organization was able to provide free Ipads to scholarship recipients.
The Ford Motor Company is a pioneer in Hispanic outreach, with over 20 years of aggressive spending to market to the demographic. Hispanic car-buyers in 2010 made up seven percent of all new vehicle retail purchases in the U.S., according to a study by Truecar.com. The same study also noted that import brands are the most sought after vehicles by Hispanics.
“The Hispanic market is very critical for automakers, being the fastest growing minority group in the U.S.,” said Jesse Toprak, Vice President of Industry Trends and Insights at TrueCar.com. “The domestic automakers have some work ahead of them as the Asian brands have a stronghold on Hispanic car buyers.”