Kyle Cooper and Ford target bilingual Latinos with mini-movie marketing blitz
Latinos love movies, particularly action and drama, and this summer Ford is hitting a sweet spot with the new-generation bilingual Latinos. Kyle Cooper (director of film title and VFX sequences for Se7en, Spider-Man, The Mummy) directed a series of ten TV spots designed to feel like real movie trailers. You will see everything from vampires, super heroes, love stories, wild animal adventures and even surfer dudes in the English commercials. Actor and former “Dancing with the Stars” Cristián de la Fuente appears in the Spanish language campaign commercials.
The commercials were conceived as ‘mini-movies’ with the stars being Ford’s entire line-up of exciting vehicles; each with its own personality and its own film genre. Check out the trailers here.