The 12 powerhouse photos Khator chose to represent UH innovation
In November, the University of Houston launched the “Welcome to the Powerhouse” marketing campaign that the administration plans to run through Spring 2015.
“The campaign aims to elevate the University’s reputation to match that of the intellectual and academic activity taking place at UH,” said Richie Hunter, vice president for marketing, communication and media relations.
The campaign focuses energy, health, the arts, athletics, student success and research.
In November, UH will have a significant presence at Bush Intercontinental Airport and Houston Hobby Airport with large-scale banners and signage on jet bridges, gate posters and movable walkways. This nontraditional approach will garner close to 14,000,000 impressions over the holiday travel season of November through January, and an additional 6,000,000 impressions into the spring. The campaign officially launched during UH President Renu Khator’s annual Fall Address in October.
“So many people tell me that the University of Houston is better known outside the city than inside. No more!” Khator said.
Through the use of “iconic photography”, the university hopes to garner over 65,000,000 impressions across various channels such as social media, billboards, print, radio and television.