Ever since Youtube became the mother of modern entertainment, it seems like ‘Cons’ are the place to be. Some of the most popular YouTube-derived conventions are VidCon, Playlist Live, DigiFest, which are mainly focused on closing the gap between content creators and viewers of all genres.

#BeautyconDallas VLOG!!! @BeautyconTweets @grav3yardgirl @RealPeterPratts @thaniasbeauty https://t.co/QoC3LnkYeQ pic.twitter.com/vG2KQIyD2D

— Jehan Said (@WhatJSaid7) March 21, 2016

But BeautyCon is now one of the newest additions, with a focus on connecting millennials to the soul of the internet, aka their favorite stars from Instagram, Youtube, Vine and Snapchat.

Even though BeautyCon, which launched in 2012, is still new compared to the other conventions, it is still no small feat. The event is currently held in four major cities including LA, NYC, London and Dallas, where they host major vendors like Not Your Mother’s, NYX Cosmetics, Maybelline, Crown Brush, Burt’s Bees and others.

.@SheaMoisture brought their A+ game to #BeautyconDallas last weekend & we can’t wait to test out the goods we got! pic.twitter.com/nqzIndkPDc

— Beautycon (@BeautyconTweets) March 22, 2016

Some of the beauty and fashion gurus present at BeautyCon Dallas included Grav3yardgirl who hails from Pearland, TX, Instagram-famous Chantel Jeffries, and Youtube fashion vlogger Jenn Im, among 60 others.

Still dying because I met my faves @imjennim and @sistasoothing at #BeautyconDallas 😍 pic.twitter.com/7URAGV73D3

— Haleigh N. Beck (@woahhaleigh) March 24, 2016

I had the opportunity to go to the Dallas Con last weekend and I was quite surprised.

I wasn’t too excited about the event itself, because I’m not big on beauty products and I don’t really keep up with any beauty vlogger. But my friend wanted to go, and I figured it couldn’t be that bad. I was expecting a lot of screaming and ‘fangirling’ as one should when having 1000+ teenage girls in the same room as their favorite YouTube stars.

But to my surprise, people were pretty laid-back. Maybe it was due to the mesmerizing amount of makeup artfully arranged by every vendor, or the fact that girls weren’t willing to lose their spot in line after waiting for hours to hit up their favorite booth.

The beauty ‘gurus’ held panel discussions covering everything from online fame, friendship, makeup tutorials, and unconventional beauty in a digital era.

There was also music, food, freebies and Baddie Winkle.

Baddie Winkle, whose Instagram tagline reads ‘Stealing your man since 1928’, is a famous internet personality with eccentric style who has unintentionally crushed modeling and age stereotypes in fashion.

“I don’t think of getting older. I’m not an old person. I don’t know what it feels like to be old or how an old person is supposed to feel”, she said in an interview for New York Daily News.

For those who haven’t attended BeautyCon, it’s a great way to meet new people and find new beauty products. If you have the chance to go, I definitely recommend it. Just make sure you wear comfortable shoes and are prepared to wait in line for a few hours for a chance to get that new shade of matte lipstick you’ve been dying for. It’s totally worth it.

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